Two views Foursight — the engagement · Notebook — your brand · tap to switch
Engagement Proposal · Ref NB-2026-001

PUT DEMAND
ON TAP.

A performance marketing engagement for Notebook Advertising — Meta and Google campaigns that put a steady, measurable flow of corporate gifting and print enquiries in front of your team, and keep it scaling.

Foursight Consultancy L.L.C
Notebook Advertising LLC, Dubai
Meta Ads · Google Ads
JUN 2026
01 — WHERE THINGS STAND

The honest read.

You're a capable gifting and printing business in a market that buys plenty of both. The product isn't the problem — the problem is that demand arrives by chance, not by design. That's exactly what paid channels fix.

Demand is inconsistent

Enquiries arrive through referral and chance. When the pipeline runs dry there's no tap to turn on — so revenue swings month to month.

No always-on channel

When referrals thin out, nothing turns enquiries back on. Paid demand is the tap you can open whenever you need volume — including ahead of every gifting season.

Past interest slips away

Companies that looked but didn't buy are never brought back. Retargeting keeps Notebook in front of them until the timing is right.

No line of sight

Without numbers on what a lead costs and what each dirham returns, spend is a guess. Paid channels make every result measurable.

02 — HOW WE WORK

Diagnose, then launch.

We don't switch on ad spend and hope. We look at who actually buys, build campaigns around them, tie every dirham to a tracked result — then scale what works and cut what doesn't.

01

Audit before we spend

We look at who buys, what they'd search for or scroll past, and where your best enquiries have come from — so the first campaigns are aimed, not guessed.

02

Build the campaigns

Meta and Google campaigns built around the corporate gifting buyer and the UAE season — creative, targeting, and conversion tracking set up to capture leads cleanly.

03

Generate demand you can measure

Paid demand aimed at the buyers who actually place corporate orders — built around the gifting calendar, with every dirham of spend tied to a tracked result.

04

Optimise and report

Every week we read the numbers, shift budget to what's converting, and refresh what's tiring. You get one clear monthly report — no jargon, no noise.

03 — SCOPE OF ENGAGEMENT

Two channels.

Performance marketing across the two platforms where corporate buyers actually are — Meta for demand you create, Google for demand that's already searching. Monthly reporting is included on both.

Channel 01

Meta Ads

Facebook and Instagram campaigns that put Notebook in front of HR, admin, marketing, and event teams — creating demand before buyers even start searching.

  • Campaign strategy and account build
  • Audience and lookalike targeting
  • Creative direction and ad copy
  • Lead-form and retargeting setup
  • Seasonal planning around gifting peaks
  • A/B testing and optimisation
Channel 02

Google Ads

Search and Performance Max campaigns that capture buyers at the exact moment they're looking for corporate gifts, branded merchandise, or printing.

  • Search campaigns for high-intent buyers
  • Keyword and competitor research
  • Performance Max and display
  • Conversion tracking setup
  • Bid and budget management
  • Landing-page recommendations
04 — HOW THE ADS WORK

From scroll to enquiry.

Here's the path a buyer travels — from the first time they see Notebook to the enquiry landing in your inbox.

01
Reach

Meta and Google put Notebook in front of the exact buyers — by role, interest, and search intent.

02
Click

Sharp creative and copy earn the click from people actively considering gifts or print.

03
Capture

A lead form or landing page turns the click into a named enquiry with contact details.

04
Retarget

Anyone who looked but didn't act gets followed across their feed until the timing is right.

05
Enquiry

The qualified lead lands with your team to quote and close — with its source tracked.

Every dirham is accountable. Because each step is tracked, you always know what a lead costs and which campaigns produce them — so budget flows to what works and away from what doesn't.
05 — WHAT "SCALE" MEANS

Defined, not vague.

"More leads" isn't a target. These are. We set the baseline in the first weeks, then work to measurable movement — reported every month.

Qualified leads
Monthly
A steady, trackable flow of corporate enquiries from Meta and Google, measured against your baseline.
Cost per lead
Lower
Sharper targeting and creative bring the cost of each enquiry down as the account matures.
Return on ad spend
Higher
More revenue back for every dirham spent, as budget concentrates on what actually converts.

Specific numbers are set jointly once the first weeks establish a baseline — targets we can stand behind, not numbers that look good on a slide.

06 — ENGAGEMENT ROADMAP

How it rolls out.

PHASE 0
WEEK 1

Setup

  • Audit buyers and past enquiries
  • Build Meta and Google ad accounts
  • Set up conversion tracking and lead capture
  • Prepare first creative and ad copy
PHASE 1
WEEK 2–4

Launch

  • Campaigns go live on both channels
  • First leads start landing
  • Daily monitoring and early tuning
  • First results readout
PHASE 2
MONTH 2+

Optimise & Scale

  • Shift budget to the top performers
  • Refresh tiring creative
  • Scale spend into the gifting peaks
  • Monthly performance review
07 — COMMERCIALS

Investment.

One flat monthly fee to run both channels. No setup fee, no tiers, no hourly billing — month to month, cancel any time.

Meta Ads + Google Ads Management

Full management of both channels — strategy, build, creative, optimisation, and monthly reporting.

AED 3,000/ MONTH
Ad spend is separate and paid by Notebook Advertising directly to Meta and Google on its own accounts — never routed through Foursight. A starting media budget is agreed together and scales with results.
08 — ENGAGEMENT TERMS

The working agreement.

Billing

First month payable on signing. Monthly fees invoiced in advance, due on the 1st of each month.

Ad spend

Paid by Notebook directly to the platforms on its own ad accounts and card. Fully owned by you.

Reporting

Monthly performance report plus a standing monthly review. One clear scorecard, not noise.

Point of contact

One named contact each side keeps decisions and approvals moving without bottlenecks.

Ownership

The system, accounts, data, and assets belong to Notebook. You keep everything we build.

Term & notice

Month to month from the start, with 30 days' written notice from either side.

09 — NEXT STEPS

Let's get
the ads live.

The fastest way to grow the pipeline is to turn demand on. Approve the engagement and we build the accounts this week — campaigns live and leads landing within the fortnight.

01 — CONFIRM

Approve scope and the AED 3,000/month fee, and name your point of contact.

02 — SETUP

We build the Meta and Google accounts, tracking, and first creative.

03 — LAUNCH

Campaigns go live, leads start landing, optimisation begins.

FOURSIGHT CONSULTANCY L.L.C
Performance · Strategy · Systems — Dubai, UAE
The brand-side view

The business of
being remembered.

Notebook Advertising sells the objects companies hand to the people they value — gifts, print, branded goods. This is how that business becomes one buyers return to, season after season.

Notebook Advertising LLC
Corporate Gifts & Printing
Dubai · United Arab Emirates
90-Day Growth Plan
01 — THE MARKET

A market that gifts by the calendar.

The UAE runs on corporate gifting and branded print. Every company onboarding staff, closing a deal, or marking a season is a buyer. The demand is reliable — what's missing is being the supplier they think of first.

Always-on demand

Onboarding kits, client gifts, exhibition print, branded merchandise — companies buy these year-round, not just at peaks. The base is steadier than it feels.

Relationship-led

Corporate buyers stay loyal to a supplier who's reliable and easy to reorder from. Win the relationship once and the repeat business follows.

Deadline-driven

Gifting is tied to dates — events, seasons, launches. The supplier who quotes fast and delivers on time wins on trust, not just price.

Margin in the repeat

The first order earns a customer. The second, third, and fourth earn the profit — at a fraction of the cost to acquire.

02 — WHO BUYS

Four buyers, one decision.

Different titles, same moment: someone needs branded goods, on a deadline, that make their company look considered. Marketing speaks to each of them where they already are.

Buyer 01
HR & Admin

Onboarding kits, staff gifts, recognition rewards, festive hampers. High-frequency, repeat-prone, and the easiest relationship to retain once it's earned.

Buyer 02
Marketing & Events

Exhibition collateral, conference giveaways, launch merchandise. Deadline-critical, design-conscious, and willing to pay for reliability under pressure.

Buyer 03
SME Owners

Founders ordering client gifts and branded essentials directly. Decisive, value the personal touch, and become loyal to a supplier who simply makes it easy.

Buyer 04
Agencies & Resellers

Event and creative agencies sourcing print and gifts for their own clients. Lower margin per order, but volume and repeatability at scale.

03 — OFFER ARCHITECTURE

From "we print things" to a reason to call.

A struggling gifting business usually sells a capability, not an offer. Packaging the work into clear, nameable products makes Notebook easy to choose — and easy to come back to.

Corporate Gift Sets

Curated, ready-to-brand gift collections by budget tier and occasion. Removes the buyer's hardest job — deciding what to give — and makes reorder a one-line request.

Branded Merchandise

Apparel, drinkware, tech, and everyday-carry goods with the company's mark. The volume backbone, and the natural lead-in to a long-term account.

Print & Collateral

Business essentials and event print, produced to deadline. Lower ticket, high frequency — the habit-forming order that keeps Notebook front of mind.

The Reorder Programme

A standing arrangement for repeat buyers: saved specs, seasonal reminders, priority production. Turns one-off orders into a recurring, predictable line of revenue.

04 — THE GIFTING CALENDAR

Timing is the strategy.

Corporate gifting in the UAE peaks hard and predictably. Being early to each season — quoting before competitors have woken up — is most of the advantage.

RAMADAN · EID
Corporate hampers, client appreciation, branded sets
PEAK
Q4 · YEAR-END
Calendars, diaries, New Year gifting, staff rewards
PEAK
UAE NATIONAL DAY
Branded merchandise, event giveaways, themed gifting
HIGH
DIWALI
Client gifting across the Indian business community
HIGH
EVENT SEASON
Conference collateral, exhibition print, onboarding kits
STEADY
05 — THE GROWTH THESIS

Three levers, compounding.

Growth here isn't one big move. It's three modest improvements that multiply: more demand in, more of it won, and more of it coming back.

Lever 01
More in
Paid demand from buyers actively sourcing gifts and print — a tap you can open ahead of every season.
Lever 02
More won
Faster quotes and disciplined follow-up convert more of the demand you already get.
Lever 03
More back
The reorder programme turns each won buyer into recurring, high-margin revenue.
Small gains, multiplied. Twenty percent more enquiries, twenty percent better close, twenty percent more reorders don't add — they compound. That's how a flat month becomes a growing one without a single heroic deal.
06 — THE INVITATION

Built to be chosen twice.

The goal isn't a busy month. It's a business buyers return to without thinking — because the offer is clear, the experience is easy, and someone remembers them next season. That's what this engagement builds.

NOTEBOOK ADVERTISING LLC
Corporate Gifts & Printing — Dubai, UAE
In partnership with Foursight Consultancy